SEO (Full Service) – Content selection and layout, keyword analysis, architecture review, meta and alt tag creation.
SEO (Best Practices) – Light version of our full service SEO.
Media Management and Update – Uploading and downloading campaigns, modifying/adjusting creatives, ensuring adequate tracking, display and interaction.
Metrics/Attribution Modeling – Parts from statistics, finance and economics. It considers all marketing variables (chats, emails, site, displays, traditional, etc), assigns a weighted value to each based on the relationship and availability of quantifiable metrics (impressions, circulation, transaction, life-cycle, etc.), and determines the ROI contribution that each variable had in a particular segment in time.
Tracking - We have extensive experience working with various tracking tools such as Atlas, DoubleClick, Bluestreak, Keyword Max. However should you need us to recommend or provide these tools for you, we would be more than happy to do so.